MARKET SEGMENTATION
Many marketing questions cannot be answered without knowing the attractiveness, potentials and needs of individual target groups.
The purpose of the market segmentation is to determine relevant differences between various customer groups to derive specific concepts for marketing and customer support. To this end, the individual market segments (or customer segments) first need to be defined and measured precisely. Then segment-specific strategies are developed and implemented.
Key offers for market segmentation
Because not all customers are equal.
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