The financial services market is going through an enormous change. Many new opportunities are opening up for the providers, but so are considerable risks. The digital shift makes it possible for new market players (Fintechs) to attack established providers with innovative digital offers, revolutionizing or even completely replacing individual traditional business models. Of course it is decisive whether the new offers and services generate true added value from a customer perspective. Established market providers face the challenge of developing and implementing their own digitization strategies – all the way to digital leadership. At the same time, the developed personal customer relations and fundamental trust may not erode any further; declining brand loyalty, provider hopping and distrust threaten to become problems that are homemade and typical for the industry. During the course of your own development, HEUTE UND MORGEN acts as a proven expert in premium market research and a reliable active consultation partner at your side. Take advantage of our extensive industry expertise!