Consultation and implementation2018-08-14T10:35:57+00:00

CONSULTATION &
IMPLEMENTATION

Market research must do more than just generate updated, relevant information about markets, customers, products and brands. Because in the end, what matters is focused and successful action: developing effective strategies, preparing decisions, implementing concrete measures, evaluating effectiveness, creating orientation and new scopes for action, plotting alternative strategies, qualifying and motivating employees, establishing relevant processes and systems. In other words: it’s all about management – and also, not least, about creativity, innovation and change.
This is why HEUTE UND MORGEN offers proactive support to you and your company in your further planning, communication and implementation, based on the market research projects we conduct. Topics might include brand positioning, product development and product optimization, internal and external communication, innovation strategies or change processes. Your requirements count.
In our consultation, we rely on longstanding experience and a variety of tested formats and tools. We work flexibly in line with your needs and desires. We’re also open towards cooperations and networks.
Our consultation philosophy is resolutely action-oriented and focused on the customer. We don’t go in for bells and whistles, self-adoration or rigid consultant modes. We want to move and effectively advance something with you.
Benefit from HEUTE UND MORGEN not just as a research expert but also as an active consultant and sparring partner. Just contact us. It’s worth it!

Key offers in consultation & implementation

Using market research as a development driver.

Keynote lectures & presentations
We’ll be glad to present the key results from your market research projects at your company – in a realistic and motivating style. We get to the heart of the most important findings and recommended actions. You can also use our keynote lectures on selected practical topics in marketing and sales for your annual kick-off events, executive meetings and company events.
Implementation workshops
In half- or full-day implementation workshops, we prioritize central fields of action with project managers, division managers or managing directors. Different action alternatives are enacted with training and creative elements. At the same time we prepare central implementation steps, milestones and task assignments. The main goal is to transfer the market research results into relevant and effective development and optimization processes at the company.
Idea workshops &
co-creation
Market research results often show that the customers’ wishes aren’t yet aligned with the company’s offers and services or that existing market potentials aren’t being utilized. What matters then is to develop new ideas for products and services, differentiate personas and advance innovations. We work out sustainable perspectives and solutions with internal employees and / or external partners or customers in workshops and open creative processes.
Instruction & training
When implementing market research results, the effective communication of the action implications at the company becomes a bottleneck. To optimize customer support and sales, we develop practical training concepts and are glad to implement these at the company if desired, for example to train administrative departments by customer support staff and sales partners or as training for internal employees and external salespeople.
Brand consulting
Building on our brand essence analyses, we offer consultations for the development of brand-relevant strategies. The mainstays of your brand(s) are defined, different positioning approaches are illuminated, communication channels are differentiated and development prospects are created. This strengthens your foundation for the future success of your company. We will also be glad to advise you on the topic of employer branding based on our employee surveys.
Strategy consulting
Based on customer journey studies, customer relationship analyses, potential analyses and further market studies, we advise your company about the optimal positioning for different market segments and target groups. We define goals, alternative strategies and different implementation routes. Benefit from us as a companion and sparring partner with market experience.

Key competencies in consultation & implementation

Benefit from our high expertise, creativity and flexibility.

Customer-specific and individualized

Following the analytical phase, we systematically orient our consultation and support offers according to your company’s individual requirements and needs. Whether as a specific individual component or integrated, process-based overall concept: We help you creatively master important future tasks.

Based on research & analysis

Our consultation services are based on sound market research with highly developed and tested analysis processes. We work with you to identify the right fields of action on an empirical basis, show you important anchor points for action planning and develop effective implementation strategies. We also support you in the process with an adaptively oriented evaluation of the right measures.

Implementation-oriented & relevant for practice

In our consultations, we don’t put ourselves into distant ivory towers or onto meta-levels.
We’ll give you practical answers and recommendations for specific issues and action requirements. Those who don’t just observe the wind but actively set the appropriate sails in the right direction will enter the future successfully. Only this will enable change and innovation to succeed.

Longstanding experience & high moderation expertise

Our senior consultants have many years of industry experience and communicate at eye level with your project teams, managers and managing directors. We also have practice in handling difficult target groups and in integrating different stakeholders.
Working with us, you’ll master important hurdles, will gain new ideas and make decisive progress in your development.

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Your personal contact person

Contact us today. It’s worth it!

Dr. Michaela Brocke, CEO of HEUTE UND MORGEN

“It is not so much the formal organizational structures as the process of organizing and its relationship qualities that decide the competitive and future viability of companies.”

Contact us today. It’s worth it!

Dr. Michaela Brocke, CEO of HEUTE UND MORGEN

“It is not so much the formal organizational structures as the process of organizing and its relationship qualities that decide the competitive and future viability of companies.”

Contact us today. It’s worth it!

Tanja Höllger, CEO of HEUTE UND MORGEN

“It is not so much the formal organizational structures as the process of organizing and its relationship qualities that decide the competitive and future viability of companies.”

Contact us today. It’s worth it!

Tanja Höllger, CEO of HEUTE UND MORGEN

“It is not so much the formal organizational structures as the process of organizing and its relationship qualities that decide the competitive and future viability of companies.”