MARKET SEGMENTATION<\/h2>\n<\/div><\/div><\/div><\/div>Many marketing questions cannot be answered without knowing the attractiveness, potentials and needs of individual target groups.<\/span>
\nThe purpose of the market segmentation is to determine relevant differences between various customer groups to derive specific concepts for marketing and customer support. To this end, the individual market segments (or customer segments) first need to be defined and measured precisely. Then segment-specific strategies are developed and implemented.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/span>Key offers for market segmentation<\/h2><\/span><\/div><\/div><\/div>Because not all customers are equal.<\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/div>\nPersonas<\/><\/h5>\n<\/div>\nTo give you a tangible idea of various target group segments, we develop so-called \u201cpersonas\u201d \u2013 i.e. prototypical descriptions of different customer groups as persons. This way we can give your customers a living face.<\/h6>\n<\/div><\/div><\/div><\/div>\nData mining and customer typologies<\/><\/h5>\n<\/div>\nThe placement of customer segmentations in a dedicated asset system makes it possible to approach and support customers individually. Depending on the data situation, we use various highly developed analytical tools, such as boosted trees, neural networks, discrimination analyses and log-linear models.<\/h6>\n<\/div><\/div><\/div><\/div>\nTarget group studies<\/><\/h5>\n<\/div>\nIn addition to exclusive order projects for the market and customer segmentation in various industries, we also perform our own target group insight studies on a continuous basis. This also includes our long-term study series “Target groups for financial service providers”.<\/h6>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/span>Key competencies for market segmentation<\/h2><\/span><\/div><\/div><\/div>Differentiated, accurate, reliable.<\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/div>![](\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27550%27%20height%3D%27453%27%20viewBox%3D%270%200%20550%20453%27%3E%3Crect%20width%3D%27550%27%20height%3D%27453%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\")
<\/div><\/div><\/div><\/div><\/div>Focus on needs and motives<\/h4>\nDemographic and socio-economic criteria alone often say little about the buying and response behavior. For that reason, we attach great important to the integration of psychologically effective needs, attitudes and motives in our approaches for market segmentation. This enables us to predict future customer behavior in a more precise and differentiated manner.<\/h6>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Support from the development to the implementation<\/h4>\nEffective market segmentation is a strategic process. It starts with a determination of the segmentation goals, continues with the definition (or new definition) and compilation of the relevant segmentation criteria and ends in the implementation, for example through data mining, and the development and execution of segment-specific approach and support concepts.<\/h6>\n<\/div><\/div><\/div><\/div><\/div><\/div>![](\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27550%27%20height%3D%27593%27%20viewBox%3D%270%200%20550%20593%27%3E%3Crect%20width%3D%27550%27%20height%3D%27593%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\")
<\/div><\/div><\/div><\/div><\/div><\/div><\/div>![](\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27550%27%20height%3D%27367%27%20viewBox%3D%270%200%20550%20367%27%3E%3Crect%20width%3D%27550%27%20height%3D%27367%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\")
<\/div><\/div><\/div><\/div><\/div>High methodological expertise<\/h4>\nIn the implementation of market segmentations and potential analyses, you can profit from our high psychological and sociological know-how as well as the use of state-of-the-art qualitative and statistical processes.<\/h6>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/span>Contact<\/h2><\/span><\/div><\/div><\/div>\n\n\n\nYour personal contact person<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>![\"Axel](\"https:\/\/heuteundmorgen.de\/wp-content\/uploads\/2016\/06\/Portrait_Axel_Stempel-e1471335170372.png\")
<\/span><\/div><\/div><\/div><\/div><\/div>Contact us today. It\u2019s worth it!<\/h2>\n<\/div>Axel Stempel, CEO of HEUTE UND MORGEN
\n<\/span><\/h3>\n<\/div>\n“With our high-quality segmentation services, you can strategically align marketing, product development and sales and avoid major coverage losses.”<\/em><\/p>\n<\/blockquote>\n<\/div><\/div><\/div><\/div>T +49 221 – 995 005 – 0<\/a><\/span>…..<\/span>COMPOSE EMAIL<\/a><\/span><\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/div>![\"Robert](\"https:\/\/heuteundmorgen.de\/wp-content\/uploads\/2016\/06\/Portrait_Robert_Quinke-e1471335105400.png\")
<\/span><\/div><\/div><\/div><\/div><\/div>Contact us today. It\u2019s worth it!<\/h2>\n<\/div>Robert Quinke, CEO of HEUTE UND MORGEN
\n<\/span><\/h3>\n<\/div>\n“With our high-quality segmentation services, you can strategically align marketing, product development and sales and avoid major coverage losses.”<\/em><\/p>\n<\/blockquote>\n<\/div><\/div><\/div><\/div>T +49 221 – 995 005 – 0<\/a><\/span>…..<\/span>COMPOSE EMAIL<\/a><\/span><\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/div>![\"Michaela](\"https:\/\/heuteundmorgen.de\/wp-content\/uploads\/2016\/06\/Portrait_Michaela_Brocke-e1471335150634.png\" "\\"Portrait_Michaela_Brocke\\"")
<\/span><\/div><\/div><\/div><\/div><\/div>Contact us today. It\u2019s worth it!<\/h2>\n<\/div>Dr. Michaela Brocke, GCEO of HEUTE UND MORGEN
\n<\/span><\/h3>\n<\/div>\n“With our high-quality segmentation services, you can strategically align marketing, product development and sales and avoid major coverage losses.”<\/em><\/p>\n<\/blockquote>\n<\/div><\/div><\/div><\/div>T +49 221 – 995 005 – 0<\/a><\/span>…..<\/span>COMPOSE EMAIL<\/a><\/span><\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/div>![\"Tanja](\"https:\/\/heuteundmorgen.de\/wp-content\/uploads\/2016\/06\/Portrait_Tanja_Hoellger-e1471335126878.png\" "\\"Portrait_Tanja_Hoellger\\"")
<\/span><\/div><\/div><\/div><\/div><\/div>Contact us today. It\u2019s worth it!<\/h2>\n<\/div>Tanja H\u00f6llger, CEO of HEUTE UND MORGEN
\n<\/span><\/h3>\n<\/div>\n“With our high-quality segmentation services, you can strategically align marketing, product development and sales and avoid major coverage losses.”<\/em><\/p>\n<\/blockquote>\n<\/div><\/div><\/div><\/div>
Many marketing questions cannot be answered without knowing the attractiveness, potentials and needs of individual target groups.<\/span> “With our high-quality segmentation services, you can strategically align marketing, product development and sales and avoid major coverage losses.”<\/em><\/p>\n<\/blockquote>\n<\/div> “With our high-quality segmentation services, you can strategically align marketing, product development and sales and avoid major coverage losses.”<\/em><\/p>\n<\/blockquote>\n<\/div> “With our high-quality segmentation services, you can strategically align marketing, product development and sales and avoid major coverage losses.”<\/em><\/p>\n<\/blockquote>\n<\/div> “With our high-quality segmentation services, you can strategically align marketing, product development and sales and avoid major coverage losses.”<\/em><\/p>\n<\/blockquote>\n<\/div>
\nThe purpose of the market segmentation is to determine relevant differences between various customer groups to derive specific concepts for marketing and customer support. To this end, the individual market segments (or customer segments) first need to be defined and measured precisely. Then segment-specific strategies are developed and implemented.<\/p>\n<\/div>Key offers for market segmentation<\/h2><\/span>
Because not all customers are equal.<\/h3>\n<\/div>
To give you a tangible idea of various target group segments, we develop so-called \u201cpersonas\u201d \u2013 i.e. prototypical descriptions of different customer groups as persons. This way we can give your customers a living face.<\/h6>\n<\/div>
The placement of customer segmentations in a dedicated asset system makes it possible to approach and support customers individually. Depending on the data situation, we use various highly developed analytical tools, such as boosted trees, neural networks, discrimination analyses and log-linear models.<\/h6>\n<\/div>
In addition to exclusive order projects for the market and customer segmentation in various industries, we also perform our own target group insight studies on a continuous basis. This also includes our long-term study series “Target groups for financial service providers”.<\/h6>\n<\/div>
Key competencies for market segmentation<\/h2><\/span>
Differentiated, accurate, reliable.<\/h3>\n<\/div>
<\/div><\/div>
Focus on needs and motives<\/h4>\n
Demographic and socio-economic criteria alone often say little about the buying and response behavior. For that reason, we attach great important to the integration of psychologically effective needs, attitudes and motives in our approaches for market segmentation. This enables us to predict future customer behavior in a more precise and differentiated manner.<\/h6>\n<\/div><\/div><\/div>
Support from the development to the implementation<\/h4>\n
Effective market segmentation is a strategic process. It starts with a determination of the segmentation goals, continues with the definition (or new definition) and compilation of the relevant segmentation criteria and ends in the implementation, for example through data mining, and the development and execution of segment-specific approach and support concepts.<\/h6>\n<\/div><\/div><\/div>
<\/div><\/div>
<\/div><\/div>
High methodological expertise<\/h4>\n
In the implementation of market segmentations and potential analyses, you can profit from our high psychological and sociological know-how as well as the use of state-of-the-art qualitative and statistical processes.<\/h6>\n<\/div><\/div><\/div>
Contact<\/h2><\/span>
Your personal contact person<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>
<\/span><\/div><\/div>Contact us today. It\u2019s worth it!<\/h2>\n<\/div>
Axel Stempel, CEO of HEUTE UND MORGEN
\n<\/span><\/h3>\n<\/div>\n
T +49 221 – 995 005 – 0<\/a><\/span>…..<\/span>COMPOSE EMAIL<\/a><\/span><\/h3>\n<\/div>
<\/span><\/div><\/div>Contact us today. It\u2019s worth it!<\/h2>\n<\/div>
Robert Quinke, CEO of HEUTE UND MORGEN
\n<\/span><\/h3>\n<\/div>\n
T +49 221 – 995 005 – 0<\/a><\/span>…..<\/span>COMPOSE EMAIL<\/a><\/span><\/h3>\n<\/div>
<\/span><\/div><\/div>Contact us today. It\u2019s worth it!<\/h2>\n<\/div>
Dr. Michaela Brocke, GCEO of HEUTE UND MORGEN
\n<\/span><\/h3>\n<\/div>\n
T +49 221 – 995 005 – 0<\/a><\/span>…..<\/span>COMPOSE EMAIL<\/a><\/span><\/h3>\n<\/div>
<\/span><\/div><\/div>Contact us today. It\u2019s worth it!<\/h2>\n<\/div>
Tanja H\u00f6llger, CEO of HEUTE UND MORGEN
\n<\/span><\/h3>\n<\/div>\n